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NikeWomen Victory Tour 2016


As a Senior Designer at SouthSouthwest, and under the watchful and guiding eye of CD Andy Sargent, I along with the SSW design
team was involved in designing the hero identity, apparel applications, graphic toolkit and VC guides for the NikeWomen Victory Tour 2016. The victory tour is the largest global event series for women ( a combination of marathons, half marathons, Nike+ Training Club and Nike+ Run Club events) with major events in 20 cities. 

Images of the identity package in application will be added and updated as the Tour events are hosted through the duration of 2016.

Creative Studio: SouthSouthwest/ Client: Nike / Creative Director: Andy Sargent / Nike Brand Design: Esther Chang / SouthSouthWest Design Team : Jason Mildren, Hamish Childs, Mike Eleven, Chad Mann / *Images and creative shown below have been sourced from both instagram and Nike.com from various regions.

See the official Nike news release here.