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Nick Riewoldt

Player Identity concept for St Kilda Captain and general, and "lifer",  Nick Riewoldt.  Using negative space to create Nicks initials, the mark was also inspired by St Kilda's rich visual identity visual jumper heritage, and and his infamous long, tall frame. A number one can also be seen, a a constant reminder and reference of Nick's desire to captain the number one team in the league, and receive the ultimate reward, his elusive first premiership cup. 

Studio: Jase
 

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