We are super super excited for the launch of the second year of the AFLW, so we are celebrating by producing some in-house identity concepts for the leagues most exciting players ands personalities. First up is Moana Hope. One of the AFLW's most talented stars, Hope has a cult-like following, and we find her personal story and rise to football fame inspiring and moving. Her identity, an MH monogram, is based on strength and her steely determination, with a subtle reference to her distinguishable look and her NZ heritage.
*Note images are used as simply placeholder/mock up purposes only - in no way is this project directly affiliated or commissioned by Moana Hope or Nike.