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Google x SSW


In early 2016, Google and SouthSouthWest collaborated to create an identity and unique set of icons for an exhibition and charity auction of art works created by its exciting Deep Dream software. 

As lead designer for the icons and collateral,  I developed typography styles, colours and a set of graphic icons that explained the extremely complex systems behind the Deep Dream AI image generation techniques. Hugely successful, the icon system was featured in a dedicated article on FastCompany which can be read here. The Deep Dream Art of Neural Networks Charity auction went on to raise close to $100,000. 

Studio: SouthSouth West  / Creative Director: Andy Sargent  / Design team: Mike Eleven