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Asembl.

Asembl (formerly BAM brands) is a strategic and research driven brand licensing specialist with a focus on fashion and lifestyle market. Asembl required a rebrand to seperate themselves form their stale, "typically blue" competition. Being a young, vibrant and exciting company, a bold lime yellow and black colour palette was employed, combined with a strong yet minimal typographic brandmark and icon. The full rollout of this brand will commence in 2017.

Studio: Jase D&AD

 

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